Summary

I am a Digital Designer with several years of experience in marketing, graphic design, website development and social media.

I have a passion for effective communication and finding creative and innovative ways to present messages to an audience.

  • Developed and executed social media strategies
  • Managed design and development on multiple high-traffic sites
  • Experienced in fast-paced environment
  • Experienced managing projects from planning to deployment
  • Advanced HTML knowledge (14 years experience)
  • Advanced Photoshop knowledge (14 years experience)
  • Experienced with Flash / Actionscript (7 years)
  • Experienced in planning, designing, and analyzing complete campaigns

History

Digital Designer | Phoenix SunsAugust 2007 -
  • Plan, design, and develop special content sections
  • Develop new templates for content management systems
  • Oversee production of email newsletter
Internet Manager | San Antonio SpursFeb 2007 – July 2007
  • Oversee production & scheduling of email newsletters
  • Responsible for content schedule for multiple sites
  • Coordinate with sales department to develop effective campaigns
Internet Coordinator | San Antonio Spurs2003 – Feb 2007
  • Create and deliver original team content
  • Develop publishing tools to streamline processes
  • Film and edit video features
  • Graphic/flash designer
  • Game night coverage
Web Designer | Freelance 2000 – 2003
  • Design original client web sites
  • Incorporate new content into existing site designs
Education |
Bachelor of Communication, Electronic Media from the University of Texas at San Antonio.

Examples

Continue the Legacy Campaign

This Phoenix Suns campaign focused on the history of the brand and franchise inviting fans to "continue the legacy" by renewing their season tickets. Several digital components were involved including email updates, a personalized microsite and a general market website.

The personalized microsite displayed dynamic content based based on the customer's account data. The fan was greeted with a team photo from the year they first became a season ticket holder and were alerted of special discounts on their account.

The general market portion of the project featured an flash element of rotating tiles displaying some memorable photos/personalities from the franchise's history. This engaging feature led to increased page views and positive buzz for the brand and spread the sales message beyond traditional season ticket holders.

Link: Continue the Legacy 2011-12

Planet Orange

As social networks were becoming mainstream, the Suns launched Planet Orange in 2007. Branded as the official social network of Suns fans, this site (powered by the vendor KickApps) offers message boards, contests, and photo/video/art galleries.

The design of Planet Orange features several widgets pulling in RSS feeds of content such as latest photos and video in addition to widgets displaying the latest tweets. It relies heavily on CSS to make sure the the template and the vendor-provided content blend seamlessly.

As fans became more "plugged in" with their social sites of choice, Planet Orange continued to evolve into a landing page for all of the Suns interactive efforts to connect fans with the brand via Twitter, Facebook, and FourSquare in addition to the original Planet Orange social network.

Link: Planet Orange

In The Post

Email marketing remains one of the best ways to broadcast messages to customers, although with great power comes great responsibility. The reputation of the brand is at stake in every email.

Managing e-marketing campaign is a constant conversation with your audience. Monitoring email opens and clicks to learn what is revelant to your subscribers. While gimmicks may achieve short-term success, it should not come at the expense of the organization's long term relationship with its customers.

A subject line might entice a person to open an email once, but the right goal is consistently placing a quality product in their inbox so that seeing your name in the "From" field is all that is needed.